Facebook marketing for beginners

All internet users in most countries of the world use Facebook, as it is the third most visited website on the internet every day, that is why Facebook tops the social media sites and is dependent on entire industries and companies.

Because of this great control, Facebook marketing has become an essential necessity for e-marketing in this era, and some believe that every minute that any marketer wastes on not relying on Facebook will regret it.

for this we`ll present the complete strategy of Facebook marketing in simple and practical way, so that it can benefit anyone, whether an expert or a beginner in the world of digital marketing.

this strategy we are on the winners’ website constantly developing in order to keep abreast of all updates and new features that Facebook launches from time to time.

Why you should shop on Facebook?

according to the official Facebook news site itself, the number of its daily active users is 1.56 billion users in late march. do you imagine dear marketer the size of this number?

The average time that a user spends on Facebook is 60 minutes per day, which is the highest rate among different social media sites, that`s why Facebook is the most powerful social media.

and if you think that the volume of Facebook use in the time the world is small, then you are wrong, look at the info-graphics below. You will find the number of users in some Arab countries late last year, and these numbers are constantly increasing.

I was personally surprised by the size of Facebook in Egypt, and when I searched, I found that Facebook is the most social media website on which Egyptians rely, even more than YouTube itself.

The power of Facebook data

I think you may have followed or heard about the recently circulated news about Facebook selling or leaking its user data, and also using it in electoral processes to favor a candidate over another candidate in ... the incident that became known as Cambridge Analytical and there are other incidents and news.

This incident alone prompted the US Congress to interrogate Mark Zuckerberg, the founder of Facebook, not only this. There are many issues that Facebook faces in many countries, especially the European Union, and it is expected that a decision will be issued to fined Facebook an amount that exceeds a billion dollars soon.

You might ask yourself "Why did I tell you all this?" If Facebook is able to influence people to the point of controlling the elections, then what is its effect on selling some products or increasing Conversions to marketers?!

Facebook is the most powerful database in the world today, because it knows almost everything about its users at all times by using advanced AI-based algorithms.

This huge potential is currently used by marketers to earn millions of dollars from Facebook, and there are giant companies and institutions all over the world that rely entirely on Facebook, and there are also specialized companies that provide Facebook marketing services.

That is why you must rely on Facebook in your marketing plan, whether free or paid, because the power of data and analysis that Facebook gives you is very strong ... so do not miss the opportunity.

Set your goal of Facebook marketing

In any marketing plan you must specify the goal, what do you want to be on Facebook? You must answer this question very carefully in order to invest your time and effort correctly.

Do you want to get new clients for your company or service? Do you want to sell your products? Or do you want to provide customer service and answer your followers' inquiry using Facebook?

Do you have a website (either a content site or an online store) or a YouTube channel, and would you like to receive traffic, whether free or paid? If this is your goal, Facebook is your best option.

The more you choose a specific goal from the previous (and you can specify more than one according to your business), the easier your task will be, especially in determining the type of content that you post to your followers.

If you want to sell products directly on Facebook, I advise you to use the Facebook Marketplace, and you will find everything you need to know in the following article:

Facebook Marketplace Explanation (Facebook Sale)

Have a professional Facebook page

Whatever your business, you need a page on Facebook, this page represents your brand and brand, especially since every piece of information you put on your page is used by Facebook.

Facebook is a tremendous search engine, so the more accurate information you put, the more Facebook puts your page in front of users interested in the same field.

If you do not have a Facebook page and would like to have a professional page, you can read this guide:

How to create a Facebook page and set it professionally?

If you already have a Facebook page, you must make sure that it contains the following:

• Professional profile and background image - Highly recommended for your website or company.
• For the purpose of the page (Business - nonprofit) and the type of industry you work in.
• A precise description of the page and its purpose.
• Put a link to your YouTube site or channel, if any.
• Create a username for your page so that people can easily reach you (this name will be the link of your page like https://www.facebook.com/example.
• Your location on the maps if you own a company, shop or restaurant, with work times and phone numbers specified.

Select the CTA for your Facebook page

The term CTA is an acronym for Call to Action, meaning the verb you want your customers to do. For example, would you like your page visitors to be able to phone you directly?

This is very useful if you have a service related to reservation, or depend on customers' inquiries about the service (such as medical clinics or the provision of real estate services, etc.), because when the visitor clicks on the contact mark, the call application will be opened on his phone automatically with your number.

Or do you want to have visitors email you on Facebook Messenger with the click of a button? Or do you want to e-mail you directly (this method is best for self-employed employers on the Internet)

You can select the appropriate option via your Facebook page settings as shown in the picture.

 

Use Facebook messenger bots in marketing

The service of sending free messages over the phone via the Internet has always been very important, not only to ordinary users but also to marketers, due to its ease and its simple (or often free) cost.

That is why Facebook developed a messaging app - Chat, as we call it - By the way, this app was not the idea of Facebook, as it acquired several companies to become the leader in this field.

In order to add to your information, the Facebook company has also acquired the famous WhatsApp application that millions of people use daily for free, and plans soon to include it with Messenger to use it more especially in ads, because it relies on it heavily to collect information about users.

Because of the popularity of Facebook Messenger and the dependence of many people on it, Facebook allowed companies to develop robots to answer people automatically.

You can prepare some responses to respond to your customers or whoever corresponds with you on the page (for example, anyone who asks for your address can give it your link on the maps and so on).

Not only that, but you can also group these users in a list (just as you collect emails in a mailing list to send them later) until your email them with products and offers directly to their phones.

The way to prepare these robots is very easy, there are a lot of pages that you use (and I rely on them heavily), and the best companies that provide this service are Many chat, you can start for free and give you all the explanations you need with the video.

If you want to go deeper into Messenger Marketing, leave us in the comments “I would like the FB Messenger Marketing Guide” and we will offer a comprehensive step-by-step guide on this matter, God willing, soon.

Use Facebook groups

Facebook in recent years has reduced the size of the Organic Reach, meaning that the posts that you place on your page do not reach all of your followers as they had in the past, and this percentage decreases every day.

Facebook wants people to rely more on ads to be able to reach their followers, and also to gain followers and new customers, so Facebook ads have become necessary for many business owners.

That is why people have become more dependent on Facebook groups, given that any post that you place in it reaches all subscribers, especially if they love this group and constantly inspect it.

Facebook enables you to create a group with the same name as your Facebook page in order to communicate with your customers faster, and you can also allow group members to publish their own content.

In order to keep your page professional and you cannot allow anyone to post on it, this Facebook Group is the ideal solution for you in order to answer the questions of your clients or followers constantly and in a professional manner.

Facebook groups have other advantages as well, because you can use them to promote your services or products for free, look for groups in your field or whose members you think are interested in what you have to offer.

Subscribe to these groups and provide rich content to these members, and you can also promote your services from time to time, but beware of promoting more than necessary so that you do not violate the rules of these groups and you are expelled from them.

Know your audience well

As I mentioned earlier, Facebook provides great analytics and data that you have to use. Through Page Analytics of your page, you can know many things about the interests of your audience.

You can find out what type of content they prefer, also the times they are, their average age and gender, and the various information that will surely help you in your marketing campaigns and also in the content that you provide.

Not only that, you can collect information through Facebook pages and famous groups in your field, or that your competitors own, and in this way you will know a lot of information about them.

When you visit any page, you will find on the left (or on the right if you use Facebook in Arabic) the word “Info and Ads” which if you click on it you will be able to know the ads that this page is being marketed to.

This way, you can legally spy on your competitors ’advertising campaigns, and see what kind of content they use to mimic or draw some ideas from them.

Facebook is also an excellent way to know the problems, goals and aspirations of your target audience, and the more you know, the more you can learn the angles that you should use to promote this audience, and thus provide offers, services and products that solve these problems and help it achieve its goals.

Select the type of content you will provide

There are many types of posts that you can show your audience, it all depends on your marketing goal and on your audience itself as you indicated in the previous points.

This is why you should try and test, but try not to post only for profit or promote your products, you must provide introductory and informative content to your audience.

Ask your audience what information they want to know, do surveys. Use Facebook Live to answer your audience's questions and communicate with them personally.

All of these things increase confidence between you and your potential customers, and help you to easily promote this audience that depends on you for information and trusts your experience and your ability to help it.

Customer service provided via Facebook

Customer service or after-sales service is one of the most important pillars of the art of marketing, which brings more profits to any business or service. That is why you should communicate with your customers in every possible way.

Facebook provides you with this service free of charge at no cost. Therefore, the speed of your response to your customers must be very high, either through your official page or via Messenger.

And you must be ready to answer all questions and solve all problems efficiently and accurately, in order to maintain a good reputation among your customers, the more you are friendly with them and answer all their questions whenever they remain loyal to you and they will continue to deal with you continuously and thus increase your profits.

Using Facebook ads

Facebook ads are currently the best option for anyone looking for paid traffic, you can make ads at a very simple cost, especially if your audience is in the Arab world.

Facebook has a lot of information about its users, so you can target any category or segment of people, whatever their interests or ages and the places in which they live with extreme accuracy.

The more you wait and delay in relying on this method, the higher the cost of those ads due to their popularity and the increasing demand for them, and you definitely know the law of supply and demand.

Try and try for yourself, or enlist someone with experience creating ad campaigns for you.

Analyze the results of your Facebook marketing efforts

You have set your goal from the beginning, now is the time to measure the results, you must bear in mind that every minute you spend in creating content or communicating with your customers has its price, and it must have a return, otherwise you waste your time.

And if you depend on money for marketing, whether through advertising or for making content, all of this should have a tangible return on your business.

So, after you've done all the previous steps, the traffic increased to your site? Have your customers increased? Did you achieve higher sales and increase your profits? Your answer must be yes, otherwise you are in danger.

Facebook is used by all people in any field or industry, so if you do not achieve success on his way, then surely there is a problem with your marketing plan, make sure the content and the way you communicate with customers and change your method in order to achieve better results.

The more you achieve success and increase your profits, the more you have to review your plan again until you constantly improve and amend it, so you may find ways to save money or effort, especially with the endless development of Facebook.

Each period there is a certain method in which it dominates, just as email marketing was the best in the early 2000`s, and then it was marketing via Google ads, then marketing by SEO and search engines.

Currently, Facebook marketing is the strongest and best, so do not waste the opportunity of your hands and redouble your efforts and invest your time, effort and money in this giant platform.

And do not forget to leave us your comment below, and share this article with anyone who disagrees with you or believes that Facebook marketing is not necessary to prove to him otherwise.