E-marketing through Facebook Messenger

 What are the most important steps for 2021

Facebook Messenger is one of the most important messaging applications that exist globally in the world of e-marketing, which brands use to communicate with customers all over the world; Every month, e-marketing companies exchange more than 20 billion messages with people on Facebook Messenger.

Messaging is now a preferred way to talk to an e-marketing company when it comes to customer service; About 64% of people from different groups say They prefer to send a message to an e-marketing company rather than a call or e-mail.

What are the benefits of using Facebook Messenger for business?

1. Provide high quality customer service

More than 70% of people in a Facebook poll said they expect to be able to send messages to email marketing companies for a service, Customers, in addition, more than 59% expect to send a letter to companies to make purchases.

According to the poll, the statistics were as follows:

1. More than 81% of respondents send a message to companies about products or services

2. About 75% of respondents send letters to companies for support

3. More than 74% of respondents message a business to make a purchase 

2. Build trust in your brand

If your company is an e-marketing company open to dialogue, it is easier to trust your company. This trust can be gained on reputation alone, and in a survey

Conducted by Facebook, the majority of people who send a message to digital marketing companies say the option helps them feel more confident about the brand.

business; Once you know the available messages is enough for some customers. Imagine that you are about to make a big purchase, if you have to choose between

One of the e-marketing companies is backed and another character, what would you choose? Which one would you return to?

Unsurprisingly, once people start sending messages, it often becomes their first route to business contact.

3. What contributes to building relationships between you, customers and the masses

But when someone contacts you on Messenger, it creates an opportunity for your business to follow up.

Knowing that every message exchanged is an opportunity to learn valuable information about a client that can help build a long-term relationship.

Once your business responds to an initial message, there are several reasons why you might want to call that customer back in the future.

4. What are the ways to increase purchasing intent on the part of customers

Your business message option earns customers trust, and trust makes it easier for customers to shop, and in a Facebook poll, 65% of people said are more likely to shop with a company they can reach via chat.

Other times people are one question away from making a purchase, and they exchange messages through Messenger.

By using Messenger to simplify the exchange of questions and answers, your brand can help customers make online shopping decisions.

5. What is the method of preparing the immediate response to the messages that you get from the customers’ side?

You can use Instant Reply to create an automatic first response to new messages however this message can be used to share the time frame in which anyone can expect a response, or you can simply thank someone for calling them.

You may be wondering here, dear reader, how can I activate the instant replay and set it up on Messenger? The matter is very simple, do not worry, and it is as follows:

1. Go to the general settings of your page and select Messaging.

2. Scroll down and select Set up automatic replies.

3. Click on Instant Reply.

4. Click Edit to customize your message

Make sure Messenger is turned off within the platform, you can also select Instagram to use Instant Reply there as well, create responses to frequently asked questions

These responses can be created to help you easily answer common questions 

6. How to create answers to frequently asked questions on Facebook Messenger

1. Select Inbox at the top of your page.

2. In the left sidebar, select Automatic responses.

3. Click on Frequently Asked Questions.

4. Select Edit.

5. To add a question and then fill in your answer.

6. Optional: Select Add Image to include your logo or an image of your choice, and you can also add a call-to-action button such as “Learn more” or “Shop now.”

7. Select Add Personalization to add details such as your customer name, admin name, a link to your Facebook page, your website, or your phone number.

8. Save your response.

9. Editing Frequently Asked Questions and Responses on Facebook Messenger

7. Schedule messages away automatically

If your business is closed or your social media manager is in a remote location, you can compose messages abroad.

Think of these out-of-office emails, but for Facebook Messenger use these messages to let customers know when you'll be back or reopening.

1-What are the steps to create messages abroad on Facebook Messenger:

1. Go to the general settings of your page and select Messaging.

2. Scroll down and select Set up automatic replies.

3. Select away messages.

4. To edit the message, choose Edit, then type the message you want your customers to receive.

5. Select the schedule you will be away from and press Save.

6. Set a timer to message away on Facebook Messenger

2- What are the best messenger marketing strategies?

1. Create a Facebook Messenger plan

There are many ways to use Facebook Messenger for Business, and that doesn't mean you have to use all of them, but before you start evaluate your resources, then keep these capabilities in mind when creating your plan. Here are some things you'll want to think about:

Will someone respond to messages?

Will the responses be automatic? or both?

What response time do you plan to target?

Where does Facebook Messenger fit into your social media marketing plan?

How would you like to use Messenger across the customer journey?

Do you have a budget for paid Facebook Messenger initiatives?

Helpful to build a customized experience? Will you be using an in-house or third party developer? 

By answering these questions, it will be easier to assign roles and manage Facebook Messenger going forward.

2. Can you define your own brand voice?

If your brand is on a social level, you may already have set its tone of voice, but it is useful to add a section on Facebook Messenger to a directory your style.

As a platform for conversation, there is space on Facebook Messenger to be a little more personal and friendly, but at the same time, it should not violate the rules of etiquette or appear unkind professional.

In a Facebook poll with Delbert, three out of four respondents said using messaging rules is essential.

Here are some voice tips for branding on Facebook Messenger:

1. The tone should be optimistic, positive and inclusive.
2. Avoid too much sarcasm or ridicule; Because that kind of humor doesn't often translate online.
3. Be brief​ but be sure to share basic information.
4. Do not send multiple messages when you can send one.
5. Make sure to include a sign out – especially when texting seniors, in both cases a clear sign to avoid leaving someone hanging.

3. Can you check and correct carefully?

Typos may happen especially when it comes to letters. But they look bad to work, regardless of the channel before auto-save messages or hit send, Check spelling and grammar.

4. Customize as much as possible

It can go a long way in showing customers that you value them with a little customization, Little things like using someone's name can make a big difference.

In a Facebook survey conducted across eight global markets, 91% of consumers say they are more likely to shop with brands they identify with, them, remember them and share relevant information and offers.

The first time someone accesses Facebook Messenger, take a look at their context card, and it includes basic information such as their location, and their local time. This can be useful when someone asks about opening hours or location information.

Use the details you have to provide the best possible answers.

After a conversation save relevant notes, this can include clothing sizes, order preferences, or other details that may be useful to access future conversations.

The next time someone arrives, review the context card, notes, and previous conversation, noting that this may take extra time, but if you have it can make a big difference.

If you're following an automated response approach, be sure to add customization when available.

5. A badge on Facebook messenger

Businesses that reply to messages in a timely manner may give you a highly responsive badge for their Page,To earn a badge companies must have a response time of less than 15 accurate, 90% response rate.

6. Be strategic with the 24-hour message window

Facebook limits the number of times a business can reach its Messenger users. However, businesses can only contact someone after receiving a message from them, First, as soon as you receive a message, you have 24 hours to respond.

Then use Facebook to allow email marketing companies to send a single message but as of March 4th, 2020 this option will be gone.

In addition, the only option left is to send an advertising message.

These ads can only be sent to existing conversations.

Within the first 24 hours, email marketing companies can send unlimited messages, including promotional content, and that doesn't mean you should spam someone.

In fact, 37% of respondents to a Facebook Delbert survey say they should hopefully reply to a message.

What are the steps to add a send message button to Facebook posts?

1. From your work page, select Create Post.
2. Click Get Messages.
3. Add a copy and upload a related image. You need a picture for these posts.
4. Click Publish.
5. Get messages button
6. Try Facebook Messenger Ads

 Another way to incentivize Facebook Messenger conversations could be ads.

Here are some of the different positions and formats available:

• Click on Facebook Messenger ads

These ads may be primarily calls-to-action posts, and they can appear across the Facebook family of apps that, when someone clicks, open a chat with your account.

• Place an ad on Facebook Messenger

For example, these ads may be placed in the Messenger inbox between conversations, and when they click on them, they see an entire advertisement using the “invite to” button, Take Action” is as customizable as “Shop Now”.

• Facebook Messenger Stories Ads

With these ads appearing in your Instagram Stories inbox and click full story experiences on mobile however they are currently only available for purchase with Instagram Stories ads.

• Facebook Messenger advertising messages

Sponsored messages may land in the inboxes of people you've talked to before, and this is a good way to reconnect with customers after 24 hours with specials or promotions.

• Use the Facebook Messenger code

However, the Facebook Messenger icon is a unique graphic that opens the message chat on scanning Add these icons to your print materials, your website, emails, stickers, etc. so that people can communicate easily Finally we would like to thank you for reading the article and we are happy by contacting us on our website for e-marketing company.