ِِAffiliate marketing explanation (comprehensive guide)
What is affiliate marketing?
Affiliate marketing or affiliate marketing is a real treasure for every young man seeking to change his life for the better in 2020, it opens up great prospects for marketing products and services already present in the market, and has demand and fame among customers, and then achieve profits through it, Profit opportunities here are limitless.
In this guide, I will start with you in terms of explaining the idea of commission marketing and on what basis you do, passing through the most important aspects, points and tools that you will need in your business as a commission marketer.
Finally, some tips that will help you to achieve the best possible profits from commission marketing
So if you belong to any of these categories, this guide is written for you, and you will benefit from it:
- If you want to work in the field of commission marketing, because this field has great profit opportunities, and you do not know where to start.
- If you already have some information and have some experience in commission marketing, you want to have a structured guide to making real profits.
- If you are in the commission marketing business and are actually making profits, and you want to get more knowledge to maximize your profits.
Note: During the explanation you will find me refer to some other articles related to profit from commission marketing, which will give you more understanding and open up new opportunities and opportunities in front of you, so I highly recommend reading every article I will link to below.
What is commission or affiliate marketing?
Affiliate Marketing: A marketing system based on the exchange of benefits between the owner of the good, service or offer on the one hand (we will refer to it here in the advertiser), and the publisher or marketer with commission on the other hand.
In commission marketing, the marketer (you) provides marketing services to the advertiser in exchange for a specific commission that is paid according to the agreement.
The idea of commission commissioning begins with the advertiser who opens a commission marketing system for the possession of goods, services or offers. On his part, the advertiser defines the most important criteria, foundations and basics that govern his commission marketing system.
The commissioner submits a commission to submit an application to participate in this system in accordance with the stated conditions. The publisher is accepted or rejected according to the extent of his compatibility with the criteria and conditions announced by the advertiser.
In the event that the publisher accepts work between the advertiser and the publisher, the advertiser pays the publisher through one of the payment methods on the Internet, on top of these methods are bank transfers, electronic banks, the most important of which is PayPal.
You will soon understand that there are some cases where a third party is in the marketing process, and you will also understand that completing a commission marketing agreement may sometimes start with you as a publisher.
On what basis is the idea of commission marketing and why is it found?
In fact, the idea of affiliate is not a product of the Internet, but it is much older than the existence of the Internet, and it is simply based on mutual benefit as mentioned earlier.
Every product or dealer, whatever type of production it produces, markets its products to get the best level of sales, and whatever the marketing power of the product or dealer, it is ultimately limited, so the producers began a long time ago to seek the help of others in marketing their products in exchange for a specific commission.
Here the merchant or the owner of the product will get more sales and make more profit, and the marketer will get great commissions according to his marketing efforts.
With the emergence of the Internet and the expansion of the idea of marketing through the Internet, the idea of marketing commission or affiliate has become clearer in its clearest, most comprehensive, diversified, widespread and prosperous forms as well. In the past few years, the idea of affiliate has covered many aspects of business and marketing through the Internet.
On the one hand, many companies specializing in commission marketing have emerged, which rely mainly on this type of marketing.
On the other hand, the awareness of every business owner has increased, so he went to this type of marketing ... either basically or aside.
In general, due to the widespread idea of commission marketing, every
business owner on the Internet (who does not use this type of marketing) has
become more convinced of the application of this idea, in case the publisher or
commissioner finds the commission who has the ability to provide good marketing
to him
(Be careful, this is a very important point, and you can achieve more through it, and I will refer to it in other places later).
Some important points about introducing the field of affiliate
- Commission marketing is not limited to marketing a product or service, but it exceeds that to include every action that is performed by the visitor, starting from subscribing to a mailing list ending with the completion of a complete sale process including all of their marketing purposes, such as downloading an application or game, or subscribe to a site, or download a file, etc.
- The world of commission marketing is a large and varied world, and many specialized sub-types fall under it. Therefore, CPA companies and CPI and CPL companies all fall under the commission marketing system.
- Every contract or agreement between the advertiser of the owner of a product, service, or commodity with a publisher, and this agreement includes the performance of certain marketing services in exchange for a commission that is commission marketing, even if it was done in a personal manner without the existence of a general system by the advertiser.
- Sometimes there is a third party in the affiliate system, such as the CPA intermediary companies between the advertiser and the publisher, and at other times there is no third party and the agreement is direct between the advertiser and the publisher, and in the latter case this is achieved either by having an affiliate system in the declared company or by making a special commission marketing contract.
- Affiliate commission is a variable, not fixed, component. Sometimes the commission is a certain percentage of the price of a good or service, and at other times, it is a pre-determined amount to be paid when the visitor performs a specific action, and this is determined according to the commission marketing system for each advertiser separately or based on.
What do I need to start marketing with commission?
- Good
product, service, or offer
On this point I recommend that you choose something that you are personally interested in and that will facilitate you in many ways. You can get this either through intermediary companies such as CPA companies, or through the site of the owner of the good or service and subscribe to the affiliate system that it provides.
Also if you find the product that you want to market with commission, and when you enter the site you do not find an affiliate system available on the site, in this case you can communicate directly with this site and negotiate with it and reach an appropriate agreement.
It is worth noting that there are many sites and large stores available in the Arab countries, which allow the commission marketing system, including the Jumia month.
If you are interested in learning about the affiliate system for the Jumia site, and even knowing other ways to earn from Jumia, then you should have the article in the link below:
- A good
source for visitors
You must have a suitable source of targeted visitors for what you are marketing in order to get a good conversion rate, and then achieve a good level of profits, factors such as the visitor price, level of targeting, amount of visitors and their nature play a key role in this point.
But in any case, the source of visitors is a very effective component of the commission marketing process, and it has a very big impact on your success as a commission marketer.
Here is a list of the most important visitor sources:
Either free of charge through a page or group interested in what
products are marketed, or in a paid form through paid advertising campaigns.
- Search
engines
To get visitors from the search engines, there are two ways as well: the first way is through owning a site and making search engine optimization to get free visitors.
The second method is by making paid advertising campaigns.
- Specialized
advertising companies
There are a lot of companies specialized in selling visitors, and they differ among them in terms of the way to pay to get visitors (pay-per-view, pay-per-view, and pay-to-click).
Here is Some tools that will help you achieve your goals:
Given the importance and complexity of this point and because it
contains some details, I will devote a special part to it on this subject soon.
Online payment method: In fact, working in commission marketing needs capital just like any other business. Yes, there are rare ideas and cases to achieve profits from the affiliate almost completely free of charge. But the overwhelming fact here is that in order to make profits in your affiliate business, you must invest money, and this requires that you have a method of online payment such as a Pioneer card or any other credit card or PayPal account with a balance.
Here are the most important tools and services used in commission marketing:
- Good hosting
In most cases, your success as a commissioner depends on your design of landing pages, especially for what you are marketing, and the landing page for those who do not know is a page that you design to serve as a motivational aspect for the user before entering the advertiser's page, and it helps to increase the conversion rate, and on by using it intelligently, you can completely change the flow of results.
- Tool for
making landing pages
We have previously mentioned the importance of the landing page in your success as a commission marketer, now how do you design a good landing page? In fact, there are many ways to make a landing page, and here we are specifically talking about the tools by which you can make a landing page in an easy and simple way.
Landing page creation tools, are tools that you can, without having experience in the code, create a landing page with good standards, and lead pages are one of the tools you can rely on for this.
It is worth noting here that there are alternative ways to make a landing page instead of using one of the tools designated for that, and an alternative method for Landing Page work is the use of specialists (web page designers and developers).
- A tool for
tracking and analyzing the results of advertising campaigns.
Almost no real success in working in the field of commission marketing without a good tool for analyzing and following up on advertising campaigns. This is a point full of details and ideas, perhaps I will devote it to a special topic in the future.
But to clarify the idea in a simple way, the monitoring and analysis tool is a tool through which you can get a lot of details and information about the performance of your advertising campaigns.
You can get very accurate details about your landing page visitors, through these details you can make the necessary adjustments and changes to improve the results of your advertising campaign.
Here is an example for ease of understanding:
Suppose you are marketing an iPhone 8 product with an online store that supports Aplite (Jumia, for example), and you depend on PPV visitors (pay-per-view).
Through the monitoring and analysis tool, you can find out which of the keywords or the targeted sites are that you obtained sales, and which ones you did not obtain sales, and then cancel the lost targets and make a Scale up or upgrade for profitable targets.
In fact, the topic is not limited to that only, but the monitoring and analysis tool can give you more like doing a test for a different group of products, and landing pages to see which of them is the best, through only one campaign (this is called split test).
In short, the monitoring and analysis tool is the real key to success in
commission marketing.
Tool to view advertiser pages not available in your country:
Often advertiser landing pages only appear to be targeted to the target country, which is particularly common in the CPA industry.
For example, if you are marketing an offer for Norway and you are Egyptian, and you want to view the offer page, you may only be able to do this through a proxy tool for Denmark.
Of course, checking the advertiser's page is very important to make sure that it works correctly first, and to make sure that it is a good and attractive page second. As a marketer, you must do this for every offer you market.
- Tool to view
competitors' campaigns
This tool enables you to view some data about advertising campaigns of other commission marketers.
With this tool, you can see the landing pages used by other marketers, the source of visitors, and some other targeting data.
You do not have to use this tool to copy other people's campaigns and apply them as they are because it will not work most of the time, but you can use this tool to get more ideas that you can develop, integrate, or apply in other areas of your business.
Your choice of this tool depends on the type of visitors you use. For each type of visitor, there are special tools.
Important tips for your success as a commission marketer
- The key to your success in the affiliate world is testing and
experimenting
Yes, the information is important, but experience and expertise are the most important. If you believe that your success as a commissioner depends on gathering information and then applying it, then success comes completely wrong.
You must try more products with different landing pages in order to reach the best possible conversion rate, and thus the best level of profit.
The visitor source also often works with a specific type of offer or product and does not work with others.
It is an equation of information about elements, but it has details. In
order to reach profitable details, you only have to try and test in order to
succeed.
- Do not rely entirely on your successful campaigns at any one time
The idea of working in the field of commission marketing is not like looking for successful campaigns and his mission ends when he finds it, but searching for successful campaigns is an ongoing process.
This is because successful campaigns do not last successful all the
time, often you will take a certain time and then become exhausted, or perhaps
many competitors copy them so your share of the profit from them becomes less,
so keep looking for successful campaigns even if you have successful campaigns
now.
- Think outside the box to get exceptional results
What is meant by thinking outside the box here is to use data or equation elements differently from others, you must add your own touch on your landing pages, you must discover new and varied sources for visitors, and you must find a way to get distinct offers.
For example, in the field of CPA, marketing offers from a small company
drawn from larger companies is less profitable than marketing the offer from
the main company or directly from the advertiser.
- Get the most profit in the fastest time from your successful
campaigns
As we mentioned earlier, successful campaigns do not last forever successful, so you have to have the ability to raise the level of the campaign in order to obtain the largest percentage of profit in the fastest time.
This includes pumping more money into the advertising campaign to get more visitors, as well as trying to get visitors from similar companies or testing other types of visitors.
Bloggers can also profit from commission marketing
If you have a blog and get good traffic through search engines or social media, you can also work as a commission marketer.
All you have to do here is to find products, services, or offers related to your blog content, and start commission commissioning.
In fact, YouTube channels have become sound, they can also profit from commission marketing, and to get a complete strategy for profit from YouTube and commission marketing, you should have the article with the link below:
Conclusion
Commission marketing is huge and expanding business, and billions of dollars are traded online every year.
As a beginner, you must understand the idea well and prepare your plan (which includes determining the type of visitors and the type of offers or goods that you will market and participate in tools that you think are appropriate for you and are important to your success), then put your focus in one direction and begin testing and experimenting.
Keep experimenting until you have reached a successful campaign that will compensate you for all the losses you may lose in the beginning.