Digital marketing from A to Z

Before we start below books are the best marketing books in 21 centuries, you must at least read 3 of them and i recommend contagious, Marketing 4.0 and Made to stick, these are the most three interested books, our article will be useful for you and if you want to increase your knowledge these books will be very informative. 

How to reach your Targeted Customers online??

1st: Growth throw digital marketing;

   Growth of business doesn't happen by coincidence, at most of the time we don't reach sales of 100,000 $ or a million $ by coincidence , this amount also won’t help you if you used it in an unsuccessful marketing methods.

Growth happen intentionally with proper planning and doing digital marketing processes in a correct continuous way, simply we can summarize growth throw digital marketing as the following ;

• More aimed marketing campaigns leads to more visits to you web site, blog, YouTube page... etc.
• More visits mean more sales.
• More sales mean more profit which leads to growth.

yes more profit opens the doors for you to develop your product or service , you can even hire a professional team to make your business grow faster and faster.

The fastest place to grow business at this time is throw digital marketing.

2nd: what is digital marketing;

The correct name to digital marketing is internet marketing, and its anything you do over the internet to achieve any of the following ,

• Draw attention.
• Getting more visits to your website.
• convincing those visitors to buy your product or service

 unlike traditional marketing digital marketing is easy to measure, means it’s easy to determine what succeed from this marketing ways so you increase more of it and develop it or what doesn't work for you and stop it , not only that digital marketing is more cheap and easier to do than other traditional marketing methods.

3rd: common Mistakes people fall into in digital marketing ;

Digital marketing normally starts with visits to your website and when it comes to visits there is 2 common mistakes ;

1. looking for the cheapest with biggest traffic numbers and we found that sales are zero! and that`s because visits has been purchased without taking in consideration the quality of those visitors means does any of these visitors really interested of what you sell? does any of this visitors a possible new customer ??, that`s what we call targeting and we`ll explain it later in this article.

2. Not doing any plan to draw visitors; we have a good store, a cool unique products, we added several pages on the social media and we publish or product but the result is zero selling or a very few sales. the common mistake in this is that we don`t have a work strategy, means we don't have a clear goal for all this effort and we don't know how to measure and analyze the results and we don`t know when we stop this campaign or grow it in a systematic way, that's what we are going to explain here as the following marketing strategies;

• Marketing via E-Mail.
• Marketing by content.
• Marketing throw social media.
• Paid adds PPC.
• Marketing throw search engines. 

 1- Marketing via E-Mail;

Imagine that you have a tool let you inform 10 millions of people a content or a curtain offer  in just a few minutes ! isn’t that wonderful ,are you able to expect the results of such a tool , not just that , what if this people likes what you send and waits for it , you can do that every day, do you have an idea of what you can gain from this ??

that`s the power of marketing throw E-Mails , and its simply in three steps ;

1. Start your E-mails list which belong to your E-Store or web site or blog.
2. categorize your list by target, for example if you are selling cell phones categorize your customers to I phone lovers, Samsung Lovers ... etc., 
3. Send a useful content and offers in a regular bases and aim it to each list targeted taking in consideration what they are interested and don`t send too much useless E-mails so they don't block you.

 let’s start, how you create an E-mail list;

To do that you need integrated system to save and organize your list of E-mails also to send it to large amount of users and the most famous system this days is Mail Chimp , you just need to register after that you will have the integrated system and its free up to 2000 E-mail.

now after you choose the system and activate it ,start promoting for you list.

Here is 10 advises to create a profitable E-mail list ;

1. add POP up widows to your site with a direct link to register at your E-Mail list with attractive letter.
2. add a register box at the bottom of your website.
3. provide motivations to your visitors, like a deposit coupon on your products or a free book.
4. announce for a competition and make the register in the E-mail list is mandatory.
5. do paid advertising campaigns aimed for registering in your E-mail list.
6. ask your followers on social media accounts to register in your E-mail list.
7. ask your you tube channel watchers to register in your E-mail list.
8. add a register box to you blog, with a good content in your blog ask your visitors to   register to your Email list so they can get the new important topics.
9. encourage your subscribers to share your messages with their friends.
10. add a register link in your mails at the bottom besides you signature.

Sending content via mail;

let’s do that with a practical example, let’s assume you have your own e-store and you did above steps to make your e-mail list, now how to send e-mails? what to send? when and in which rate?

How to send e-mails? to send emails you need as we mentioned before a tool allows you to send to a huge numbers of emails as mail chimp and via this tool you can initiate attractive emails and send it to infinitive number of emails with a single click.

What to send? when and in which rate? at this example (you have your own e-store) at least 80% of your E-mails will be special offers about your product like;

Offer of the day; which is a daily offers specified with a time limit and with a discount up to 30% or more and you can easily do this offers on your e-store via Expand cart and so you can send this offers on a daily basis to your customers.

Special products; which is a group of products you choose and send it to weekly to your customers.

The newest products; which is new products and you can send it monthly.

Related products; which is products related to products your customers have purchased and you can send this to them after a day or two.

2-Marketing by content;

 you could have heard about this phrase before ,which is the most powerful marketing methods now , all successful companies uses , and its simply creating and publishing a useful content to attract targeted customers.
for example ;if you own an e-store for makeup and you blogged articles about makeup ,this will be a very useful source of visits and accordingly sales.

Kind of contents;

1-Articles and blogging ; write good articles about fields and most important thing is that you do that continuously not only a few at the beginning and then you stop that  would be a mistake , if i told you could gain over 100 K $ only if you committed to that for a year 1 article / week , yes you can gain that and more only by blogging continuously .

2- Pictures and info graphic; which is another useful kind of content and the best place to publish that is on social media platforms like Facebook, Twitter, and, Instagram, let’s get back to our example (you own a makeup store ) and you posted a picture about your products that many will see, all of this will attract targeted customers to you e-store.

3-Videos; which is very powerful ,it`ll send you direct sales ,statistics indicate that 30% sales of some stores done directly after customers watching promotional videos , the point is not the advertising but the video with the useful content .

4- Short texts; which is usually done at Twitter or Facebook from a large trade marks like a news or a quick information in a short way.

3-Marketing via Social media;

its shortly creating and publishing a content via social media pages to get your marketing goals.

Marketing via social media starts with a simple plane and to do that you need to ask the following questions;

1. what is what you want to accomplish from your marketing campaign on social media.
2. who is your targeted customers and where you can find them.
3. what is the marketing message that you want to send via  social media.

The kind of your work determine your marketing strategy ,for example if your work is electronic trading then Facebook and Instagram will be your best way, and if your work is a traditional trading then B2B ,LinkedIn and Twitter  , will be the best way.

then, How social media will help you in marketing,

• increase you visiting rate "Traffic" to your website or E-store.
• increase your Conversion Rate using what’s called social proof.
• create and publish a trade mark
• improve communications between you and your customers.

How to increase visits rate of your website "Traffic" via social media;

Always publish a continual useful content with links to your website or E-store, and that's defiantly will increase traffic from two ways 1-from the direct visits 2-from the search engines after the improvement that will happens from this direct visits.

How to use social media to increase conversion Rate;

social media helps you a lot to enhance the trust in your product or what you provide which is known as social proof;

1st more visits mean more trust in your product for example if you like a product on a store and you found 100,000 followers that's for sure will encourage you to buy the product, and you found only 10 followers that will make you hesitate to buy it.

2nd the number of followers certainly is very important but you need to pay attention also about the interaction of your followers, and to make your interaction increases you need to follow below points;

• publish a daily good content 1 to 10 Publications.
• publish a proper contents fits the kind of social media channel.
• use pictures in all you post.
• use links to your website or e-store in all your posts.
• try to reply as fast as you can to all comments.

3rd positive comments; if you published for a new product and you got 10 positive comments on your post about your product which after customer purchased it, accordingly this will encourage more customers to buy this product and other product from your store.

Create and publish your own Trade mark; 

your trade mark is very important and serious, social media can help you a lot to create and publish your trade mark and that will be as the following;

• add your logo to all of your posts.
• add the message that your trade mark sends to all your posts.
• publish posts with the identity and the spirit of your trade mark.

4-Paid adds PPC.

 PPC is a shortcut for paid per click, which is the most common and famous way to use over the internet, all internet platform uses it like AdWords and Facebook.

as any marketing plan you need to determine your goal of you advertising campaign and marketing goals from internet ads is one or more of the following;

• bringing Traffic to your website.
• getting data of targeted customers.
• selling and increment of your sales.
• promoting for your trade mark.

 the special thing about PPC and digital marketing generally is the ability to analyze results, for example if you did an advertising campaign aiming to increase sales directly, you can easily know the sales numbers and its amount which came directly from this campaign, and that`s available on all advertising platforms.

How to make advertising campaign on Facebook and Instagram ;

as you know Face book and Instagram are under one cover now, and so you can publish advertise on Facebook and Instagram from one account, to start you need only to search Facebook Ads Manager, inside your account of Facebook on google search engine and like that your ad account has been done, and so you can start creating your advertising campaign. 

How to make advertising campaign on google AdWords;

 "Google AdWords" is the advertising platform for google and throw this platform you can do two basic kinds of advertising 1-search network 2-Displacement, and both you can do to reach your marketing goals which we mentioned before plus you tube advertising wither it’s a text or advertising videos.

and to start you need only to open an account on AdWords and then you can start your advertising campaign.

Google ads has a very unique benefit, which is that you can reach your customer who looks for your product at the time he is looking for it , their i no other platform can provide that ,but its expensive and sort of complicated to manage.

How to make advertising campaign on Twitter;

same as other social media platforms twitter provides its own advertising platform but it’s a little weak in properties comparing with Face book or Google and it’s not very effective if you know that there is a lot of your customers on Twitter.

to start just after you register to your account on twitter and search for Twitter ads, and its done by promoting one of your twits from your account to targeted category.

5-Marketing throw search engines SEM;

which is reaching your customers while they search about a product or a service that you provide, and it is divided into two parts, the 1st part is paid and its as we mentioned Google AdWords and the other part is the natural result at the search engines which is known as SEO.

if you did all what we mentioned in a correct way and in a good clear strategy, for sure your web site will appear normally in front of your targeted customers while they search, search engines consider all what you did as voting to this website or e-store.

but let’s divide SEO into 2 major parts  ;

1.        Inside your page "On page"
   which is simply making sure that the targeted key words are in the normal phrasing to the page content and making sure that the most important key word is on the title of the page or the link.
2.      Outside the page "Off Page"

which is other people talking about your product or your website and that happen when other sites add link to your website from the kind Do-follow or if some people comments, likes or shares to one of your posts which has the link of your website in social media.

to start doing SEO you need to do the following ;

1. determine the key words you target.
2.  search for your web site position using this key words.
3. define the competitors who appears above you in this key words.
4. start publishing a content which have the targeted words in a correct way.
5. start promoting on this pages using digital marketing methods which we explained.
6. analyze and keep following up the results.

The bottom line is Digital marketing is advertising throw marketing methods over the internet to achieve marketing goals. 

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