11 tricks that marketers use to make you buy what you don't want
We often go to the market and have already decided what we want to buy, but most of the time we get back with much more things than we need, as if someone else has taken over the responsibility of shopping ... if you have no idea how to entice the consumer to spend more money, here are 11 tricks to get you to buy what you don't want
1. Offering popular products in flashy ways:
The simplicity of things becomes attractive if they are decorated, so
did you ask yourself if contemporary young men could take their Instagram
photos with a regular candy bar? The answer is "no" for sure,
what they need is a fancy dessert with an attractive recipe, and a slight
change in its appearance will transform it from a modest template into a piece
that will not be irresistible to buy.
2. Psychological deception on the menu:
Here's how restaurant owners create their menus: Using family photos: Pictures of this kind may conjure up happy memories, presenting a soup called "grandma soup" for example, that might make you think for a moment that you will smell your childhood scent in it.
Setting up an appetizing appetite: This will make our mouthwatering. "Fresh hot bread with crunchy crust" Who among us can resist a sentence like this!
The position on the list: The first place your eyes fall on the menu is the top, this is what makes restaurants put pictures of their most delicious dishes, and the most valuable there.
Warm colors make the appetite more open,
Price trick: restaurants know that a customer may have a problem with price, and that is why they often resort to not referring to it.
3. Comparison with a more expensive product:
If customers decide that a product is expensive and then avoid buying it, marketing experts resort to the trick of adding the reference to a similar product at a higher price, and comparing it with the product to be promoted, so that it looks cheaper compared to the other, and thus the percentage of its sale will rise again.
4. Create product privacy:
This gentle movement is another trick, and it connects the product to something huge, special and imaginary, even if it is meaningless, especially in commercials.
5. Exploiting consumer laziness:
A dozen bottles of water were wrapped together with a plastic box, so merchants know that Jupiter may be lazy about opening the box and taking out one bottle, and then he will consider taking the whole dozen and convince himself to consume them later.
6. Exploiting the human psychological nature:
Color: We always look for the product attached to a red price sheet in color, because it is often with a discount, but this is not a general rule, the price sometimes remains the same, with the card remaining just a bright red color.
Big Cart: This trick is known to encourage us to buy more things even if we don't need them.
Moving from left to right: Many stores arrange their products based on the following information, which is that most of us move counterclockwise, as it always turns left, and looks at the middle of the wall to the right, and there are completely products that have expired, or expensive, are placed
Floor cladding with small tiles: this causes shopping carts to make noise when moving quickly, forcing the consumer to slow down in order to avoid them, which in turn forces them to meditate well and therefore often the result is to buy more.
7. Sell twice as many effortlessly:
Have you ever asked yourself why actors in gum ads take two pieces at the same time? In fact, it is a trick to make the consumer take two in turn, because he thinks it is the right way to do so, which will benefit the factories to sell more, the same example applies to medicines, vitamins and shampoo.
8. Make the goods serve you shorter period:
In 1957, Heckles produced a good batch of potato peelers, the kind that you would only have to buy once in life, which made sales low, and this prompted one of them to suggest a genius idea, which is to paint the hands of the crusts in the color of the potato peel, after which people started throwing the tool. Accidentally peels off, making sales go up again.
9. Lend credibility to the product:
Manufacturers always resort to this trick, the model of which is shampoo products, offering you that they contain exotic flower extract, even if they are in one in 10,000, and the true benefit of them on your hair is ignored. The claim that all Parisian beauty experts recommend this shampoo is another trick of this kind.
10. Increase the price of a product relative to a similar product:
The price of the female product is often raised by 7% more than that of the men's product, knowing that the only difference between them is color, and this trick relies on the greater ability of women to buy, and this applies to shampoo, shaving and children's products.
11. Failure to clearly state the contents of the product:
Marketing experts often manipulate terminology when writing a description of a food product, for example the famous “Pringles” potato slices are not really potatoes, they only contain 42% of them, and this also explains their ideal shape in an unnatural way. This also applies to cheese products, in fact it contains no more than 51% of it, and the second components are added in small letters away from the brand.
of course there is always new tricky ways marketers creates over the times and we`ll try to put it in front of you in the future, hope you enjoined the article.